Privacy Policy
1. Who we are
This Privacy Policy explains how personal data is handled when you visit our website, contact us, use our documentation or support channels, download our software, purchase or license WP Equation Web Role Manager Pro, or otherwise interact with our business.
The controller for personal data processed directly through our own website and business operations is the legal business identified in the Contact details section below. “Equation Web Technologies” may be used as a trading or brand name; the legally responsible entity should be inserted in the Contact details before publication.
2. Personal data we may collect
- Contact data, such as your name, email address, company name, country, and the content of messages you send to us.
- Purchase and licensing data made available to us through Freemius, such as product, pricing option, subscription status, transaction references, license status, activation status, and support entitlement.
- Technical data generated when you use our website or software, such as IP address, browser type, device and operating-system information, timestamps, referring URL, server logs, and security-related events.
- Support data, including WordPress version, PHP version, plugin version, screenshots, logs, diagnostics, and other information you voluntarily provide when requesting assistance.
- Website usage data where analytics or similar technologies are enabled, such as pages viewed, navigation patterns, campaign source, and interactions with website features.
- Marketing preferences where you separately subscribe to newsletters or other promotional communications.
3. Freemius checkout, licensing and software services
We use Freemius to commercialize WP Equation Web Role Manager Pro. Freemius provides services that may include checkout, payment processing, recurring billing, VAT and sales-tax handling, fraud and chargeback management, software licensing, activation management, premium software delivery, automatic updates, customer-portal functions, and related transactional communications.
Freemius acts as merchant of record for transactions processed through its checkout. When you purchase through a Freemius-powered checkout or use Freemius-powered licensing functionality, Freemius and its service providers process data under their own privacy and contractual framework.
Freemius privacy information: https://freemius.com/privacy/
Freemius data-processing information: https://freemius.com/terms/dpa/
4. Payment-card information
We do not intend to collect or store full payment-card details directly on our website when checkout is provided by Freemius. Payment information is submitted through the Freemius checkout/payment environment and is handled by Freemius and its payment providers. Please do not send payment-card details, account passwords, license-account passwords, or other highly sensitive credentials to us by email or support message.
5. Freemius WordPress SDK and product telemetry
Our WordPress plugin may integrate the Freemius WordPress SDK for licensing, account management, updates, and related product functions. Depending on the SDK configuration and the choices presented to the site administrator, the SDK may transmit installation, software-version, site, license, diagnostic, or usage-related information to Freemius. Where an optional data-sharing or opt-in choice is presented, the user's choice should be respected. The exact data flows depend on the Freemius SDK settings used in the released plugin version.
6. Why we process personal data
- To provide and secure our website, documentation, downloads, products, licensing-related services, and customer support.
- To respond to enquiries, troubleshoot issues, and communicate about purchases, licenses, activations, renewals, updates, and support.
- To coordinate purchases, subscriptions, refunds, license administration, software delivery, and update eligibility with Freemius.
- To prevent abuse, fraud, unauthorized access, and security incidents.
- To maintain, analyze, and improve our products, documentation, website usability, and support processes.
- To meet accounting, tax, legal, regulatory, and record-keeping obligations.
- To send marketing communications only where an appropriate legal basis exists.
7. Legal bases under the GDPR
Where the General Data Protection Regulation (GDPR) applies, we rely on one or more lawful bases depending on the activity: performance of a contract or steps requested before entering into a contract; compliance with a legal obligation; our legitimate interests in operating, securing, supporting, and improving our business and products; and consent where consent is required.
8. Cookies and similar technologies
Our website may use technically necessary cookies, local storage, or similar technologies for security, preferences, checkout integration, or core site functionality. If we use analytics, advertising, embedded marketing tools, or other non-essential tracking technologies that require consent under applicable law, we will provide an appropriate consent mechanism before such technologies are activated. This section must be updated whenever tracking or embedded third-party services change.
9. Third-party services
Our website or products may link to or integrate third-party providers such as Freemius, hosting and CDN providers, domain and DNS providers, business-email providers, analytics providers, social networks, video platforms, error-monitoring services, or support tools. These providers may process personal data under their own policies. We recommend reviewing the relevant third-party privacy information.
10. International data transfers
Some providers may process personal data outside Germany or the European Economic Area. Where required, transfers should rely on an applicable legal transfer mechanism and appropriate safeguards, such as an adequacy decision or standard contractual clauses. The applicable mechanism depends on the provider, destination, and processing activity.
11. Data retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining licensing and support records, resolving disputes, protecting security, and complying with statutory accounting, tax, commercial, and record-keeping obligations. Different categories of data may therefore have different retention periods.
12. Your data-protection rights
Subject to applicable law, you may have the right to request access to your personal data, correction of inaccurate data, deletion, restriction of processing, data portability, and objection to certain processing. Where processing is based on consent, you may withdraw that consent for the future. You may also have the right to lodge a complaint with a competent data-protection supervisory authority.
13. Security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, alteration, loss, misuse, or disclosure. No online service, storage method, or transmission method is completely secure, so absolute security cannot be guaranteed.
14. Children
Our website and software are intended primarily for website owners, administrators, developers, agencies, and other persons capable of entering into binding agreements. We do not knowingly target children with our products or marketing.
15. Changes to this Privacy Policy
We may update this Privacy Policy when our products, website, technology, legal obligations, or third-party providers change. The revision date at the top identifies the latest version. Material changes may be highlighted on the website where appropriate.